Unripe avocados have firm skin and no bruises or soft spots.  Ripe fruit is dark green and yields to gentle pressure.
 
The skin texture is pebbly and thick.  Avocados are oval and uniform in shape.

Avoid avocados that have dark skin along with indentations and scarring, as it indicates bruised or overripe fruit.

Temperature: 
40 degrees F
4.4 degrees C

Relative humidity:  85%
Mist:  No

14 to 28 days

Ethylene producer

Odor producer

Highly sensitive to freezing and susceptible to chilling injury

Build large displays with bulk and bagged product. Identify ripe avocados with stickers next to unripe fruit. 

Merchandise the fruit with tomatoes, limes, and bagged salads. Also, place next to salsas, chips, and guacamole mix for promotions around sporting events and summer barbecues.

Price cards and tear pads will allow consumers to explore usage ideas, such as adding slices to salads and sandwiches.  This will expand on its popular role as a guacamole ingredient.

Additional point-of-sale materials are available upon request.

Pre-ripening programs available.